By  on November 8, 2011

What do $12 million and 2 million Swarovski Elements get you? The Victoria’s Secret fashion show — and a whole lot of publicity, TV ratings and testosterone.

The show is like painting a bridge: Once it’s over, planning for the next one begins immediately. The work by the creative staff is a year-long affair and inspiration for this year’s event has been gleaned from global cultures and vintage films to Impressionist painters and looks on the ready-to-wear runways in Paris, Milan and New York.

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