PARIS — Athletes look for an edge to improve their performance, and now that quest has reached a new level — technologically advanced undies.
Several brands are in on the action. For example, Puma, the German activewear giant, outfitted all Jamaican and Moroccan female athletes at the Olympic Games in Beijing with pieces from its new bodywear range. French Taekwondo champion Gwladys Epangue was among the Olympic athletes outfitted in Adidas’ new Techfit innerwear range.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"