PARIS — Athletes look for an edge to improve their performance, and now that quest has reached a new level — technologically advanced undies.
Several brands are in on the action. For example, Puma, the German activewear giant, outfitted all Jamaican and Moroccan female athletes at the Olympic Games in Beijing with pieces from its new bodywear range. French Taekwondo champion Gwladys Epangue was among the Olympic athletes outfitted in Adidas’ new Techfit innerwear range.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)