American Eagle Outfitters Inc. has named Jenn Rogien, costume designer for HBO’s TV series “Girls,” as style and fit expert for its aerie lingerie brand.
The 2012 Style Awards TV Costume Designer of the Year winner will use her experience of bringing a character’s personality to life through wardrobe by helping the aerie girl shape her story through lingerie. Kicking off the six-month partnership this month, Rogien will participate in viral videos, store appearances and consumer fit sessions, as well as offer advice and tips for girls across the country. Details have not been finalized.
“I’ve used aerie as an intimates resource for years. I love that aerie is about real girls who are wearing fun undies as a part of their everyday wardrobe, to the point where it becomes a must-have accessory. Those intimates have helped me tell the stories of real girls, pretty girls, fun girls,” said Rogien.
Dana Seguin, director of marketing for aerie, said Rogien’s “style, charisma and knowledge of fashion, fit and fabrics are an incredible asset for our customers.”
“She really understands what modern girls want and need,” said Seguin.
The characters that Rogien dresses in “Girls” reflect the young, honest and fresh looks of the aerie girl, said Rogien. Her next TV gig is designing costumes for the upcoming Jenji Kohan Netflix series “Orange is the New Black,” scheduled for release later this year.
In other developments, aerie will launch a spring collection on Jan. 11, which will feature products such as a Hidden Love fragrance and bra line, as well as swimwear inspired by the Hidden Love collection and a swimwear assortment inspired by the brand’s five best-selling bra frames: Mia, Emma, Brooke, Maddie and Juliet.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty