Aerie is bolstering its #AerieReal Role Model initiative.Actress Yara Shahidi, gold medal gymnast Aly Raisman and award-winning singer-songwriter Rachel Platten will join curvy model and body activist Iskra Lawrence as ambassadors for the intimate apparel, swim and activewear brand, which is owned by American Eagle Outfitters and targets Millennials.This announcement comes on the heels of the #MeToo and Time’s Up movements, which are centering conversations about society’s treatment of women. But Aerie has circled in the women’s empowerment space for a few years now. In 2014, it made the decision to stop retouching images and hired Lawrence to model its swimwear and intimate apparel.“The time is right,” said Jen Foyle, Aerie’s global brand president. “We looked for representatives that could stand for positivity and women’s strength. I would like to say that Aerie is a big part of this movement and we could not be more excited.”Raisman is known for being the resolute gymnast and U.S. Olympic team captain, but recently gained attention off the mat when she testified against Larry Nassar, the former Michigan State University and USA Gymnastics doctor who was sentenced to up to 175 years in prison on sexual assault and abuse charges.“I’ve always wanted to work with Aerie because I love everything they stand for,” Raisman said. “I wish every single brand didn’t Photoshop. It’s just so nice that they are breaking the stereotypes of what the perfect body image looks like.”Shahidi, a breakout actress on the ABC series “Black-ish” who now stars in the spinoff show “Grown-ish” — and is attending Harvard — is also known for speaking out against inequality and sexism. Platten’s “Fight Song” became the unofficial soundtrack for Hillary Clinton’s presidential campaign.Each role model will appear in the Aerie spring 2018 campaign and participate in Real Talk speaking engagements, which will take place at Aerie stores. They will also design products and 100 percent of sales from those items will go to a charity of their choice.Foyle said Aerie is also investing in expanding its size range on the smaller and larger ends. Bras now range from 30AA to 36DDD.In December 2016, Aerie opened a temporary concept store in Manhattan's SoHo, which has closed, but Foyle said it was a successful format and the brand has since opened a similar concept on Lincoln Road in Miami and at Crabtree Valley Mall in Raleigh, N.C.
@juicebeauty, where @gwynethpaltrow holds the title of creative director of makeup, has become one of the foremost labels in the organic beauty category –– with sales on track to hit $100 million this year. What’s behind the rapid growth the brand is experiencing right now? It all started in 2005 when the wellness movement was just getting started. Read more on WWD.com. #wwdbeauty
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"I want to tell a story that inspires people to feel good about themselves, but also I'm making a commentary about the lack of female stories and female directors and saying this should change," said @imheathergraham on her latest project "Half Magic." The comedy feature, which the actress wrote and directed, is based on her own struggles as a woman in show business. Read @andrewnodell's full interview with Graham on WWD.com. #wwdeye (📷: @jgreenery)
@meltcosmetics cofounders @lora_arellano and @danabomar built their brand on a single idea: a true matte lipstick. To set the brand apart, they said they always put their customers first –– including a personalized note in each package. #wwdsummits #wwdbeauty
@moncler unveiled its latest project, #MonclerGenius, yesterday at Milan Fashion Week. The Italian outwear maker gave show-goers a preview of the monthly collections – which were created by eight designers and creative talents including Pierpaolo Piccioli, Simone Rocha, Craig Green and more – that will start rolling out in the summer.