By  on September 15, 2008

SYDNEY — Zimmermann is applying a bit of its beach savvy to the boudoir.

The fashion and swimwear brand based here launched an eight-unit lingerie line that was offered last week for retailers alongside its spring-summer 2009 ready-to-wear collection at the Bryant Park Hotel during New York Fashion Week. Later this month, the lingerie will go straight into Zimmermann’s 12 Australian boutiques for the Southern Hemisphere summer.

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