By  on December 16, 2013

J. Christopher Burch, the founder of C. Wonder, has acquired a stake in Solid & Striped, a contemporary swimwear brand launched last year by Isaac Ross. As the name suggests, the young label focuses on classic solid and striped swim styles in trim fits, with a corresponding resort-oriented sportswear line launching next fall. The New York-based company started with men’s and is expanding into women’s this spring.

“I always invest in people and concepts. [Ross] is smart and talented and has a clear idea of what he wants to do. He understands the culture and the customer,” said Burch of his investment. “The apparel industry is one of the toughest industries around — it’s very difficult to succeed in — but I think Isaac has the qualities to do so.”

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