By  on April 16, 2012

PARIS — Coalision, the Canadian lifestyle and sports apparel company, has merged with French intimates brand Pull-In.

The move is designed to spur international development for both parties, with each benefiting from the other’s distribution networks across territories, according to Bernard Mariette, president and chief executive officer of Coalision, who has been eyeing expansion in Europe for his company’s brands ever since his arrival at the firm in 2009.

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