NEW YORK — The intimate apparel industry was in a particularly good mood during the CurveNY trade show, which took place at the Jacob K. Javits Convention Center this week in New York.
The body positive movement, a more informed customer and Millennials’ proclivity to wear innerwear as outerwear has benefited buyers and brands, who are introducing new categories — mostly swim, active and lounge — or doubling down on existing segments that are doing well at retail, such as bralettes and bodysuits.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)