By  on March 2, 2017
Curve NY

NEW YORK — The intimate apparel industry was in a particularly good mood during the CurveNY trade show, which took place at the Jacob K. Javits Convention Center this week in New York.

The body positive movement, a more informed customer and Millennials’ proclivity to wear innerwear as outerwear has benefited buyers and brands, who are introducing new categories — mostly swim, active and lounge — or doubling down on existing segments that are doing well at retail, such as bralettes and bodysuits.

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