The second edition of the CurveNY lingerie trade fair in New York next month will take place in a new venue and as U.S. economic weakness creates challenges for the 220 exhibitors and more than 1,500 retailers looking to sell and buy spring lingerie.
CurveNY edition, along with its up-and-coming designer component, Lingerie Boutique, is scheduled for Aug. 3 to 5 at the Jacob K. Javits Convention Center, where two other trade shows, Accessories Circuit, an upscale accessories fair, and Intermezzo, a contemporary women's apparel venue, also will be held. The two fairs are operated by ENK International.
Laurence Teinturier, executive vice president of the show's organizer, CurveExpo Inc., predicted the cross-traffi c generated by the Circuit and Intermezzo shows will stimulate business at the lingerie show.
"Whether visitors have ENK badges or Curve badges, they can enter all three shows," she said.
A total of 1,576 buyers had preregistered and Teinturier said she was pleased by the turnout.
"We also launched a new system on our Web site two weeks ago in which buyers can make appointments online with exhibitors," she said. "But there is a level of privacy because we don't know which stores are making the appointments. It's important to know how many stores are coming and it's a way for us to push the retailers to the brands."
She added, "In spite of the current [difficult] market conditions, the companies are moving forward with immediate deliveries, replenishment programs, attractive pricing and, foremost, fashion."
Teinturier said buyers will have access to travel amenities, including preferred hotel rates through the ENK travel Web site, enktravel.com, and retailers will have access to ENK shuttles from the Javits center to Penn Station, Grand Central Terminal and all major hotels in Manhattan. She added that a Curve shuttle will drive lingerie buyers to and from the Javits center and intimate apparel showrooms.
Many events have been planned for the three-day lingerie show: CCB, the Curve Catwalk Breakfast that will showcase 80 brands at 10 a.m. on Aug. 4., and a seminar by Wacoal America titled "411 Fit Solution." Hosted by Wacoal's national spokeswoman, Liz Smith, the seminar will take place at 3 p.m. on the same day and will focus on wardrobe solutions.
"This will be our first catwalk show and it will be followed by others in the future," Teinturier said. "It will give buyers an overview before they go to their appointments. More than 170 stores have already RSVP'd. What will make the seminar entertaining is actors have been hired to play the part of consumers who need solutions for their foundations and wardrobes."
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