The Wacoal Sports Science Corp. subsidiary of Wacoal Japan is counting on creative marketing and advertising to bolster its sports bra business in the U.S.
Launched in the U.S. market in 2002, the maker of CW-X performance apparel for men and women introduced a line of high-tech CW-X sports bras in 2005, which now accounts for 34 percent of overall wholesale revenues, said John L.A. Wilson, president and chief operating officer of Wacoal Sports Science. He would not give total annual sales volume but noted sales have increased 50 percent annually and the firm was ahead 36 percent as of April. The company's total yearly wholesale sales are more than $20 million, according to industry estimates.
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