By  on July 21, 2008

D2 Brands, the U.S. division of Israel-based Delta Galil Industries, has acquired Tra La La, an upscale foundations brand in Los Angeles.

Zack Salino, president of D2 Brands, said the company had been on the hunt for a new fashion label during the past year, and discovered the four-year-old Tra La La line of bras, undies and daywear in Los Angeles. Tra La La has had a compact business of 50 specialty stores, but Salino said he believes the name can be spun into a lifestyle franchise, including accessories, fragrance and even Champagne.

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