By  on January 26, 2009

With the recession showing no signs of ending, some consumers are looking for more innovative ways to spend and save on all purchases, even intimates. With this in mind, recessionistas should take a closer look at the bras, panties, and shapewear found on their drugstore shelves while filling up on their Crest and Clorox. Rite Aid, which sells Hanes and No Nonsense, for instance, has seen slight growth in this category in the last six months, according to Tom O’Brien, assistant category manager of general merchandise. “The story of the day is how to save money, and drugstores offer the convenience factor,” he says. And Rite Aid isn’t the only one. Walgreens spokesperson Tiffani Washington acknowledges a similar trade-down effect occurring at their stores since people are looking for more affordable options.

While it may seem that drugstore underwear purchasing for the fashion set should be reserved for in-case-of-emergency situations, there is no denying the reputable brands that are sold there. Of course, one is sure to find the tried-and-true Hanes three-pack of women’s white cotton briefs for a wallet-friendly $5.99, but the assortment is actually surprisingly rich with stylish choices. Duane Reade’s selection includes a Hanes two-pack of blue solid and striped opaque boyshorts for $6.99, which one sales associate in Midtown Manhattan calls the “best bang for your buck because of their comfort and coverage,” as well as a sleek black underwire bra for $9.99.

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