PARIS — Eres, the Chanel-owned specialist of luxury lingerie and swimwear, is extending its product range to include caftans, kimonos and other cover-ups that can double as cocktail attire.
And it’s putting firepower behind the launch courtesy of Karl Lagerfeld, who photographed a dedicated campaign featuring French actress Bérénice Marlohe, best known for her beguiling turn in the most recent James Bond film, “Skyfall.” The spots are slated to break April 26 in Madame Figaro.
Eres has produced some beachwear items to accompany its swimsuits in the past. But the new range, dubbed Sunwear, was “conceived as a real wardrobe, and has a more luxurious positioning in terms of the cuts, the fabrics and the finishing,” said Olivier Mauny, chief executive officer of Eres, referring to the silken fabrics and embroideries employed.
The collection consists of 12 styles and 24 stockkeeping units, including silk sarouel pants, a sarouel jumpsuit with batwing sleeves and a muslin dress embroidered with pearls and colorful cotton threads.
Valérie Delafosse, artistic director at Eres, described the collection as a blend of “East and West” style motifs, designed to mix and match with her spring swimsuit collection.
Mauny said Sunwear would be distributed in 27 points of sale worldwide and arrive in store around mid-April. These include select Eres boutiques, franchise locations and shops-in-shop, including those in Le Bon Marché and Galeries Lafayette in Paris, Tsum in Moscow and El Corte Inglés in Madrid.
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“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia