By  on July 24, 2008

Thinking big, in May, Etam Lingerie, France’s leading intimates chain with more than 300 doors, opened its 9,700-square-foot Parisian flagship, situated on Rue de Rennes. Officially known as Etam: Vos Jours, Vos Nuits (“Your Days, Your Nights”), the store spreads over a ground floor and basement and is being billed as Europe’s largest lingerie space.


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