By  on January 14, 2008

Eveden Ltd. is launching a new full-figure bra brand for spring called Elomi.

Designed by Liesl George, design manager for the company's Goddess and Elomi brands, the label is being marketed as an aspirational product for full-figured women with a range of sizes from 32 to 52 and cup sizes C through H. The core size range goes from a 34 to 48 back, an important element to the collection because a number of full-figured women may have a larger back size but not necessarily a fuller cup size.

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