After the Sept. 11 terrorist attacks, President Bush said, “It’s back to business, but it’s not business as usual.”
In the current climate, consumers are being traumatized in a different way. Instead of a fear of another attack or flying, the survival instinct is kicking in over having a job, a home, health insurance, savings and money to buy groceries.
After Sept. 11 there was a trend called cocooning and the focus was on the home, where items such as comfy robes, lounge pieces, sleepgowns, pajamas, and bath and body products helped provide the warm feeling Americans craved. Sexy boudoir fare such as baby dolls, push-up bras and thongs, which offered a sense of fantasy and escapism during harsh times, also were in demand.
“After 9/11, there was a presidential mandate to go back to our normal consumer habits,” said Robert Thompson, professor of media and pop culture at Syracuse University. “Buying a pair of shoes or underwear was tantamount to doing a patriotic act. This is a whole different situation. Buying and spending will rehabilitate the economy, but the fear now is we’re keeping company with the Great Depression and ‘I’m the next one to be laid off.’ People have got a sense they’re in it for the long haul.”
However, “there still is that appetite for amusement,” Thompson said. “There is that sense that when you can no longer afford your cable bill, lingerie provides an alternative to ‘Cinemax After Hours,’” he added. “And if you can’t afford that fancy, romantic vacation, you can go to Target and buy a thong set and have part of that experience at home.”
Linda LoRe, president and chief executive officer of Frederick’s of Hollywood, said the hunger for escapism was reflected in Halloween sales.
“It told me very clearly where the customer’s mind-set wants to be,” LoRe said. “We had unprecedented increases across the board, not only to goal but during the same week a year ago. It wasn’t just costumes, it was lingerie with which customers could have their own exciting night at home and do their own kind of party. Instead of spending a lot of money on a night on the town, the customer spent a little on a night in.”
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)