When Tamae Hirokawa, designer of the Tokyo-based fashion line Somarta, sent a full bodysuit encrusted with some 20,000 Swarovski crystals down the runway in 2007, it wasn’t with dreams of becoming a bestseller. In fact, it wasn’t until three years later that someone other than a model dared to wear the getup. In April 2010, Lady Gaga, the patron saint of otherworldly lingerie, put the look in front of a global audience when she wore it throughout a trip to Japan, later reprising the bodysuit for her spread in Vanity Fair’s September 2010 issue.
Yet even with that kind of exposure, Hirokawa, who sells tamer versions of her suit — gloves, stockings, tops — under the Skin Series label at Japanese retailers such as Ginza Mitsukoshi and Seibu Shibuya, has no plans to put the more extreme pieces into production. But why not? If any subgenre of fashion has permission to push boundaries, surely it’s lingerie, where anything beyond basic nudges at fantasy. A survey of its purveyors found that the riskier designs pay off.
“I see things on the hanger and I’m, like, ‘I never knew that color worked on me.’ It’s things you necessarily wouldn’t choose to wear, but once you put them on, you see why Janie is who Janie is." — Lily Collins on working with former "Mad Men" costume designer, Janie Bryant on creating looks for her role as Celia Brady's in Amazon series, "The Last Tycoon." 📸@jilliansollazzo #wwdeye
EXCLUSIVE: Sarah Rutson has been tapped to Build New American Fashion Group. The parent of Joie, Equipment and Current/Elliott hired the merchant to rev up its brands and expand its portfolio into designer, beauty and lifestyle categories. Read more on WWD.com, link in bio. #wwdfashion
Michael Kors' $1.3B Jimmy Choo deal has the company squaring off with Coach Inc. as both seek to build American powerhouses. Coach bought Stuart Weitzman in 2015 and Kate Spade just two weeks ago, but Michael Kors' acquisition may be putting pressure on its rival in the new push for scale. #wwdnews (📷: George Chinsee)
Meet actress Lucy Boynton, who plays opposite Naomi Watts in the recently released Netflix series "Gypsy." Boynton stopped by WWD to talk about her upcoming projects and her nomadic lifestyle. Get all the details on WWD.com. #wwdeye (📷: @dandoperalski)