By  on August 7, 2013

FAM Brands LLC has acquired the Zobha brand of activewear from Kellwood Co.

WWD reported in June that Kellwood had entered into an agreement to sell the Zobha brand to an agreement to sell the Zobha brand to an “undisclosed third party.” Both Kellwood and Zobha said in May that strategic options for the brand would be explored. Kellwood bought the Mill Valley, Calif.-based firm in 2011.

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