The premium Zobha label will round out FAM’s activewear and casualwear portfolio for men, women and children, which includes Marika, Balance Collection, Bally Total Fitness, Tehama, Peace and Pearls and La Vie Jet Setter.
Frank Zarabi, owner and chief executive officer of Commerce, Calif.-based FAM Brands, said the acquisition adds “further breadth and depth” to the company’s roster of international brands.
“In recent years, the activewear and related casualwear markets have seen and continue to see strong and consistent growth, and there is every reason to believe that they will continue to expand,” said Zarabi, whose company generates wholesale revenues of $250 million.
“From the start, we at FAM Brands have had our fingers on the pulse of that exciting market. By building on the solid foundation of our original Marika and Balance Collection with a series of judicious acquisitions, we have grown our brand portfolio so that we now reach virtually every niche area of that market, both in price and in style. Zobha is the latest of these acquisitions, and it fits in perfectly at the top of our range by enabling us to reach an important new group of customers,” said Zarabi.
A purchase price was not available but Zarabi did say Zobha generates annual wholesale volume of $10 million. Zobha, which was founded in 2008, retails from around $50 to $150 and is sold at high-end yoga studios, spas and gyms in the U.S., Zobha.com, and in 26 countries worldwide. Main markets include North America, South America, Eastern Europe and Southeast Asia.
Zarabi added that he plans to open a retail chain of several hundred Zobha stores in the U.S. and the international marketplace over the next five years, beginning in 2014.
Focused on upscale, yoga-inspired activewear, styles include a variety of performance tops and bottoms as well as softly contoured casualwear such as tunics, hoodies, pullovers and jackets. The collection also features a range of accessories such as mats, headbands and water bottles.
Carrie Henley, executive vice president and general manager of FAM Brands, said the addition of the Zobha name “rounds out our good, better and now best brand strategy.”
“Zobha is a Sanskrit word meaning ‘grace, beauty and brilliance’....We want to continue building the brand on the foundation for which is was created and plan to stay true to creating beautiful, high quality products,” said Henley.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast