PARIS — A new player has arrived on the sports-meets-fashion field. Soccer’s international governing body, the Fédération Internationale de Football Association, has signed a deal to develop FIFA apparel with Global Brands Group, with the goal of opening 100 FIFA franchise stores within three years.
Touting its soccer-inspired fashion apparel for everyone from high street shoppers to die-hard fans, Global Brands has created five lines under the FIFA name for men and women. Tested in a boutique in Singapore’s Changi Airport, which opened last year, the lines include: 1904, a collection of preppy looks inspired by the year FIFA was founded; Editions, featuring previous World Cup logos, starting with Brazil; Code, described as urban streetwear; Essentials casualwear, and Trophy, described as more sophisticated, less branded apparel.
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)