PARIS — A new player has arrived on the sports-meets-fashion field. Soccer’s international governing body, the Fédération Internationale de Football Association, has signed a deal to develop FIFA apparel with Global Brands Group, with the goal of opening 100 FIFA franchise stores within three years.
Touting its soccer-inspired fashion apparel for everyone from high street shoppers to die-hard fans, Global Brands has created five lines under the FIFA name for men and women. Tested in a boutique in Singapore’s Changi Airport, which opened last year, the lines include: 1904, a collection of preppy looks inspired by the year FIFA was founded; Editions, featuring previous World Cup logos, starting with Brazil; Code, described as urban streetwear; Essentials casualwear, and Trophy, described as more sophisticated, less branded apparel.
To capitalize on traffic to next year’s World Cup in South Africa, for which Global Brands is also creating official merchandise, the first European FIFA store, in partnership with travel retailer Nuance Group, will open at Paris’ Orly Airport in September. Further stores are slated for London, Tokyo and Los Angeles, plus Latin America, China and India, in partnership with different distributors in those countries.
The FIFA collections, which go on sale in August, are also targeting department stores such as John Lewis in the U.K.
Founded in 2003, Global Brands also holds licenses for the Federation International de Basketball Amateur, the Professional Golf Association Tour, Warner Bros. and lifestyle brand Evisu.
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
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The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
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