By  on April 29, 2009

PARIS — A new player has arrived on the sports-meets-fashion field. Soccer’s international governing body, the Fédération Internationale de Football Association, has signed a deal to develop FIFA apparel with Global Brands Group, with the goal of opening 100 FIFA franchise stores within three years. 

Touting its soccer-inspired fashion apparel for everyone from high street shoppers to die-hard fans, Global Brands has created five lines under the FIFA name for men and women. Tested in a boutique in Singapore’s Changi Airport, which opened last year, the lines include: 1904, a collection of preppy looks inspired by the year FIFA was founded; Editions, featuring previous World Cup logos, starting with Brazil; Code, described as urban streetwear; Essentials casualwear, and Trophy, described as more sophisticated, less branded apparel.

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