By  on May 18, 2017
Wixson Paris

Over the past few seasons, the intimate apparel and lounge category has expanded, but Sasha Wixson believes there is still a white space for the type of product she’s creating.

“We think the underwear market is oversaturated in sports and comfort or on another hand, overtly vulgar products,” said Wixson, who is based in Paris. “There is nothing wrong with that and it has certainly flourished over the past decade, but it is opposing to what Wixson’s aesthetic and quality control values are about. Even our basic core pieces are beautiful, detailed and lasting.”

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