Vivia by Vivia Ferragamo

Having already established a presence in ready-to-wear and accessories, Vivia Ferragamo — granddaughter of Salvatore — is trying her hand at swimwear. The designer focuses on five groups this season, all designed with a sense of timelessness and sophistication. Ranging from sexy Brazilian to chic French, each group offers a bikini and, in some cases, a one-piece as well. Styles are adorned with a signature fuchsia V detail, while jersey fabrics ensure a comfortable fit. Prices run $75 to $150 wholesale.

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