By  on January 31, 2014

Last week Karl Lagerfeld and Raf Simons chose to accessorize their haute couture collections for Chanel and Dior, respectively, with sneakers. Just over a week before came news of Riccardo Tisci’s collaboration with Nike on four styles based on the Air Force 1. All three are examples of the trickle-up effect of the sporty uniform — sweatshirts, performance leggings and trainers — that has staged a streetwear takeover.

Athletic apparel didn’t need high fashion to legitimize it. The look is thriving stylistically in and out of the gym. “It used to be that you’d get a gym bag, you’d stuff your stuff in there and you’d put on street clothes. Then you’d go to the gym, work out, put the gym clothes back and stuff them in the bag,” said Kelly Tweeden, Nike’s vice president of Global Design for Women’s Training. “Now we’re seeing that women don’t really have that commitment to changing three times a day. As long as it fits their style criteria, they don’t feel bad about wearing the product on the street.”

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