Happy Socks is embarking on its largest retail push in North America.In September, the Swedish sock brand, which was launched in 2008, revealed that it ended its license deal with United Legwear and starting in January it would operate in the U.S. market directly — under the United Legwear deal, they opened a store in SoHo in 2013.This space, which is located at 448 West Broadway, a couple shops away from its original store, has served as a pop-up for Hysteria, Happy Sock’s recently launched women’s line, but now it will act as a permanent flagship.The 518-square-foot store will sell Hysteria along with Happy Socks’ entire assortment including Dressed, its line of men’s dress socks, and the Happy Socks branded collection including collaborative product.“This is our chance to get close to our customers and give them the full Happy Socks experience where our experiential values come to life in the shop. Interacting with our products, mixing and matching the styles and meeting our amazing store staff is key,” said My Johansson, retail operations manager at Happy Socks. “Our concept store is a great way to spread the brand knowledge and connect with other colorful enjoyers of life. We are also happy about the possibility to host events and other fun activations in the store going forward.”Johansson said there are plans for two more store openings in the U.S. next year, possibly in Los Angeles and New York, but locations have yet to be confirmed. Shops-in-shops and concessions are also on the to-do list.This growth comes after Palamon Capital Partners acquired Happy Socks for $81.2 million earlier this year.
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
@prada is introducing a new project at its men’s fall 2018 show this Sunday: “Prada Invites.” The fashion house invited four celebrated creative minds – @ronanaerwanbouroullec, Konstantin Grcic, @herzogdemeuron and @rem.koolhaas – to each create a unique item with its iconic nylon material. The designs will be unveiled on the runway show, which will take place at the company’s warehouse in Viale Ortles 25. #wwdfashion #mfwm (📷: @martinocarrera)
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion