By  on April 2, 2013

NEW YORK — Sweden’s Happy Socks will open its first U.S. store in SoHo here Friday. The 200-square-foot shop at 436 West Broadway, between Prince and Spring streets, is owned and operated by United Legwear Co., the North American licensee and distributor for Happy Socks since 2011.

The jewel box space, on a heavily trafficked stretch in SoHo, was conceived as an all-white showcase for the colorfully patterned Happy Socks designs. “We wanted an empty canvas where the socks speak for themselves. It’s like a candy store,” said Mikael Soderlindh, who cofounded Happy Socks with creative director Viktor Tell in 2008.

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