As a yoga teacher with an MBA from Harvard and apparel sourcing experience, Jamie Hanna sought to ensure that all the pieces were in place when she launched the Zobha yoga line.
Although many fashion players have jumped on the yoga bandwagon, much of the product fails to combine fit, fashion and performance in one package, said Hanna, who launched Zobha — Sanskrit for "grace" — in February, in Mill Valley, Calif.
Fit features include 360-degree shelf bras, extra layers of fabric for support and enough length and coverage to prevent riding up in yoga poses. Performance comes from the blend of preshrunk Supplex and Lycra that wicks moisture and breathes, and from screen-printed labels and flat seams for extra comfort.
For the fashion component, Hanna drew inspiration from classic eveningwear, with Empire waist and scoopneck silhouettes named for Hollywood icons, including "Grace," "Audrey" and "Katharine." A neutral color palette of black and white is augmented with nature-inspired colors that evoke the sea and stone walls of Maine, where Hanna grew up.
With eight tanks, two bras, three bottoms and two layering pieces, the line is priced at wholesale from $28 to $33 and is sold on the company's Web site and at yoga and fitness boutiques, including Equinox, Exhale, Canyon Ranch and Kripalu, with $5 million in first-year volume projected.
After graduating from Harvard in 1998, Hanna worked in merchandising and sourcing for apparel companies including Gap Inc. before taking time off for motherhood, yoga practice and teacher certification, while living in Hong Kong, from 2000 to 2003. The line is produced in Taiwan, with a sourcing office in Hong Kong.
As a yoga teacher, Hanna noted both a lack of variety and a lack of expression of yoga's beauty and grace in the apparel offerings.
"The yoga market is huge, but fragmented, with very few big players," Hanna said. "There are lots of mom-and-pop lines, there's yoga-inspired streetwear, and there are the traditional Nikes and Reeboks, who have just put their toe in it. What's needed is an approach to yoga as more than a trend."
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
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Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast