It’s a small-busted world for many women. And, thanks to several of their similarly delicately endowed sisters, the A- and AA-cup contingent has been getting more love from the lingerie world lately. In the last few years, several ladies fed up with choosing between training or too-big sizes have launched lines dedicated to the niche market. Itty Bitty Bras’ Jane Alden Hodgdon takes the basic T-shirt bra down a notch for AA gals. Emily Lau of the Little Bra Company amps things up with her bestselling Luca bra, a lacy, padded push-up style now available in size 28. Meanwhile, Ellen Shing, owner of Los Angeles shop and e-commerce site Lula Lu, recently introduced Lula Lu’s first AA corset with the firm belief that small is sexy.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)