By  on July 28, 2011

MILAN — David Beckham is getting serious about underwear.

The soccer icon has inked a long-term deal with H&M to produce and distribute his new Bodywear line for men. The first collection will bow Feb. 2, in a nod to Valentine’s Day later that month. The line will be carried in about 1,800 H&M stores globally.

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus