By  on November 22, 2010

NEW YORK — A Sixties-inspired theme replete with “Mad Men” designer Janie Bryant and background music of The Mamas and the Papas and The Temptations set a festive mood at the 12th annual HUG (Help Us Give) Awards cocktail and dinner this month.

The gala at 230 Fifth Avenue pulled in 300 guests and raised $300,000 for the pediatric wing of The Rusk Institute of Rehabilitation Medicine. Sponsored by the Intimate Apparel Square Club, a 55-year-old industry organization, the HUG fund-raiser is part of the IASC’s $6 million initiative for the medical facility. The organization has raised $2.3 million for the institute since 1999, said Norma Reinhardt, president of the IASC.

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