NEW YORK — A Sixties-inspired theme replete with “Mad Men” designer Janie Bryant and background music of The Mamas and the Papas and The Temptations set a festive mood at the 12th annual HUG (Help Us Give) Awards cocktail and dinner this month.
The gala at 230 Fifth Avenue pulled in 300 guests and raised $300,000 for the pediatric wing of The Rusk Institute of Rehabilitation Medicine. Sponsored by the Intimate Apparel Square Club, a 55-year-old industry organization, the HUG fund-raiser is part of the IASC’s $6 million initiative for the medical facility. The organization has raised $2.3 million for the institute since 1999, said Norma Reinhardt, president of the IASC.
The evening’s honorees were Maurice Reznik, president and chief executive officer of Maidenform Brands Inc., and Dr. Mathew H.M. Lee, chairman emeritus of The Rusk Institute, who served as medical director of the institute and chairman of the department of rehabilitative medicine.
Reznik, a veteran of the innerwear industry who has been Maidenform’s ceo since July 2008, said he was “extremely honored to have this award bestowed upon me…it means a lot to me.”
During the event, four Barbie dolls by Mattel from Bryant’s personal collection, representing “Mad Men” characters from the Emmy- and Golden Globe Award-winning AMC television series, were auctioned for $800 to a Maidenform executive. A licensing partnership between Barbie, Lionsgate and AMC, the doll line, which began distribution in July, features key characters from the series: Sterling Cooper Advertising Agency creative director and leading man Don Draper; his former wife, Betty Draper; partner Roger Sterling, and office manager Joan Holloway.
“The costumes for all of the Barbies were specifically based on the characters in the show,” said Bryant, who is a Maidenform spokeswoman. “Joan has a bra and girdle underneath her costume that gives her a great hourglass figure….I don’t think I ever took off Don’s pants, but he does have trenchcoat.”
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia