By  on August 23, 2011

SYDNEY — New Zealand intimate apparel manufacturer Bendon and its Australian rival Pleasure State said Tuesday they have merged their operations.

Pleasure State co-founder and Bendon’s chief executive officer of 15 months, Sydney-based Justin Davis-Rice, will lead the new company. Also on board is Bill Wavish, the former executive chairman of Australia’s Myer department store chain, who was recently appointed as nonexecutive chairman.

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