Triangle bras, sheer fabrics and a natural-looking silhouette that doesn’t require underwire or padding are increasingly in demand, leading European brands, including Agent Provocateur, Eres, Bodas and Yasmine Eslami, to report an uptick in sales of softer and less-constructed silhouettes. The reasons range from comfort to fashion and aesthetics to changes in the way women project their femininity.
“For the past few seasons, there has been a very strong trend coming through for soft lingerie, for ‘no-bra bras,’ reminiscent of the Seventies, when women wanted to look topless but with a tiny bit of support,” said Gillian Proctor, program leader for Contour Fashion at De Montfort University’s Department of Fashion and Textiles in Leicester, England.
Peter Kim's Los Angeles-based premium denim line has always had its finger on the pulse of youth. This season, novelty is back in a way reminiscent of early Aughts, with studs, lace-ups, racing waxed denim and more. For more highlights if some of the key brands at the Vegas trade shows, go to WWD.com. #wwdfashion (📷: Patrick Gray; Styles by @thealexbadia; Story by @karihamanaka and @marcy_wwd)
"I was driving back on Saturday afternoon from the beach, and I just saw this sign saying 'Skydiving for $95.' And I was like, I can't not sky dive for $95," says Tom Bateman about a moment in Hawaii while shooting "Snatched." #wwdeye (📷: @vsteves; Interview by @ktauer; Styled by @thealexbadia)