Triangle bras, sheer fabrics and a natural-looking silhouette that doesn’t require underwire or padding are increasingly in demand, leading European brands, including Agent Provocateur, Eres, Bodas and Yasmine Eslami, to report an uptick in sales of softer and less-constructed silhouettes. The reasons range from comfort to fashion and aesthetics to changes in the way women project their femininity.
“For the past few seasons, there has been a very strong trend coming through for soft lingerie, for ‘no-bra bras,’ reminiscent of the Seventies, when women wanted to look topless but with a tiny bit of support,” said Gillian Proctor, program leader for Contour Fashion at De Montfort University’s Department of Fashion and Textiles in Leicester, England.
Etro’s show, titled “The Tree of Life,” was a celebration of the house’s 50th anniversary. “My father founded the company in 1968, which was the year of counterculture and psychedelia. It’s really a show that celebrates that and the paisley design of India and its origin,” said Veronica Etro. #wwdfashion #mfw #ss18 (📷: @delphineachard)
For @msgm’s spring 2018 show, creative director @massimogiorgetti said “Words, sounds, colors. Synthesis and therapy of a collection,” were the inspirations behind the collection, showing today. Read the rest of Milan spring 2018 inspirations on WWD.com. #mfw #wwdfashion #ss18
For her first solo album in over 10 years, Fergie tapped Carine Roitfeld, Mert and Marcus, Giovanni Bianco and more to create a fashion-focused video approach for the record, Double Dutchess. "Giovanni really helped me get back in touch with my tomboy side, my hardside," said the singer. #wwdeye #wwdfashion ( : @slovekinpics)
“Volumes and Graphic Art of the Nineties are the main inspirations of the new Aquilano.Rimondi SS 2018 collection,” said cocreative directors Tommaso Aquilano and Roberto Rimondi. #wwdfashion #mfw #ss18