By  on July 24, 2008

Halé Bob, the eight-year-old specialist of unique prints and contemporary ready-to-wear in Los Angeles, will unveil its first lingerie line in August for spring 2009. The mood of the modernistic collection is “flirty, feminine, out to play in Saint-Tropez,” says Adi Mail, chief executive officer of licensee Demi Nu, who also merchandises the lingerie. “Halé Bob is very distinctive. When you see a Halé Bob print, you recognize it immediately.”

 

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