Bralette by Elma in the newly launched Brayola Boutique marketplace for independent business owners.
Brayola wants to be the go-to source for bras.
To do that, the company, which already sells more than 160 brands through its online boutique, is now making a push to cover another end of the spectrum: the small business, DIYers who cater to customers shopping from Etsy and other marketplaces featuring independent lines.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)