A few lingerie specialists to check out at CurveNY.

SAPPHIRE BLISS


Stephanie Chen is using a tailor’s touch to give Sapphire Bliss a versatility that can transition between bedtime and cocktail hour.

Pulling from her past experience at sportswear companies including Polo Ralph Lauren, A|X Armani Exchange and Express, the designer strives to create multiuse pieces for her two-year-old intimates brand. For instance, a black baby-doll silk top has eyelash lace detail outlining the sleeves. Chen said for a stylish segue, the baby doll “can be paired with a beautiful lace bra and then a legging and stiletto and you’re out for the party.”

Citing a modern yet timeless design strategy, she also hopes to promote her silk kimono for its updated fit that allows the piece to be “on trend, without being too trendy.”

Showing at CurveNY for the first time (booth #325), Chen aims to increase retail distribution, as the company is now only sold in Azaleas NYC and Mel en Stel in New York, alongside its own year-old e-commerce site.

Her collection for spring includes lingerie as well as swimwear, with wholesale prices running from $44 for bikini separates to $184 for silk robes.

Eyeing $1 million as a sales target within a year, she’s ready to break out from being a small brand. She said if she can morph traditional ready-to-wear and sportswear fabrics like silk charmeuse into lingerie, then she feels ready for any challenge.

“I know how to manipulate a fabric from pristine and shiny to washed and drapy,” said Chen. “CurveNY is my next huge investment and I’m totally prepared.”

Sarah Elizabeth Tooker

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