By  on July 9, 2009

Jantzen, the Portland, Ore.-born brand that first coined the term swimsuit, will head into its second century in business next year and is commemorating the occasion by reflecting on its first 100 years.

Under the design direction of head designer Lisa Dixon, Jantzen dove into its archives to identify iconic swimsuits of the brand’s past in order to reinterpret them for modern consumers. The resulting Heritage Collection contains suits evocative of significant styles from each decade from the Twenties on, and the relaunch of Curvallure, a line popular in the Fifties for its glamorous bras and shapely fit, targeted at swimwear shoppers who want slimming features.

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