The Camuto Group Is Expanding Its Jessica Simpson franchise with the introduction of intimate apparel for spring 2009.
Simpson's five-year-old fashion franchise at the Camuto Group, which holds the master license for the Simpson brand, is projected to generate wholesale revenues of $300 million in 2008, said Kristin Kohler, senior vice president of licensing at Camuto.
The lingerie is licensed to Muse Creative Group, a design, merchandising, sourcing and production firm created in 2007. This is the second try for intimate apparel for the brand. A licensing deal signed last year with Montreal-based Vestiny Apparel fell through.
A first-year wholesale sales projection was not available, but the collection of bras, undies, sleepwear and daywear could generate about $30 million in its first year, according to industry estimates.
"We expect it to be a big part of the business within the long term, among the top three to five categories," said Kohler. "On the back end, our [Camuto] team has lots of experience in distribution. We grew Nine West distribution to 2,000 stores."
Kohler noted distribution of Simpson's lingerie will be aimed at major stores, independent operations and e-commerce sites that also sell Simpson's products. Distribution will be expanded eight months after the U.S. launch to Europe and Latin America.
For her part, Simpson said, "I like different lingerie for different occasions. I think that's the best thing about it. You can feel sexy or girly depending on your mood."
She said lingerie is an important element in a woman's wardrobe.
"It is the first thing you put on," she said. "If you start with something that fits correctly and is comfortable and fashionable, it will only complement your look."
Simpson said the biggest problem when wearing lingerie is panty lines. "That is why I am including, in my collection, a stylish assortment of shapewear that women will love," she said.
Lingerie will join five established categories by Simpson: footwear sold at 2,000 department store doors, handbags at 1,600 units, sunglasses at 550 doors, outerwear at 800 points of sale and swimwear at 1,100 units. Also in the works is a fragrance launch in August and a belt collection for fall, she said.Regarding the role of Muse Creative Group, which is co-owned by Kate Liegey and Diana Popescu, Liegey said, "We wanted to step out of the box with this collection. We wanted it to have a beautiful designer feeling, but at affordable prices. The concept is beauty from the inside out and we are really driven by that. We really wanted Jessica because of her attention to detail. She's one of the few celebrities who's really involved. She doesn't just say, yes, yes, yes. She finds fabrics and trims and is so much part of the development of the line."
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye
“It’s passion that helps get anybody to a certain point and it’s what’s propelled me,” said Kith founder @ronniefieg, one of WWD’s 40 under 40: a group of industry notables who are changing the face of retail, fashion and beauty. Fieg, who opened a Manhattan flagship on October 7, began his career at age 13 as a stock boy and salesman for footwear chain David Z. “I think staying true to [my] beliefs, hard work and passion have gotten me to where [Kith] is today.” See the rest of the 40 at WWD.com. (📷: @vsteves) #wwd40
25-year-old @samweaving is about to break out this fall, starring in Netflix’s horror film “The Babysitter,” fittingly out today on Friday the 13th. That’s not the only place you’ll be seeing her, though — Weaving’s got a role Showtime’s “SMILF” and another alongside Frances McDormand and Woody Harrelson in “Three Billboards Outside Ebbing, Missouri.” Though she’s got a full plate at the moment, there’s one role she’s got her eye on: Marilyn Monroe. “I’m a little too young at the moment, but it’s on my bucket list,” the actress told WWD (📷: @dandoperalski) #wwdeye
BFF's Poppy Jamie and Suki Waterhouse celebrated the launch of their bag line Pop x Suki at Nordstrom last night. "The line is really about our friendship, and how we are so different but complement each other," said Waterhouse. 👯 (📷: Katie Jones) #wwdeye
After designing the new @louisvuitton and @bulgariofficial flagships and a @chanelofficial boutique opening in Japan, @petermarinoarchitect has another project on his plate: The Lobster Club. Located in the Seagram Building, it’s the famed architect’s first restaurant project in New York, serving up modern Japanese brasserie-style cuisine. Bronze hues, bespoke material detailing, blush and chartreuse tones and a heavy emphasis on Picasso can be seen throughout. Mark your calendars for Nov. 1 for the much-anticipated opening. (📷: @clint_spaulding) #wwdeye