The 48-year-old Jezebel bra brand will LAUNCH its first collection of sleepwear for spring.
The line features nine groups that focus on “fun, flirty and sexy” items that represent the Jezebel customer, said Robert Zarabi, president and chief executive officer of Chatsworth, Calif.-based parent Felina Lingerie.
“The Jezebel customer is in the 18-to-40 age range, with 25 being the average age,” said Zarabi. “It’s a very boudoir and provocative-looking product, but not trashy.”
Wholesale sales for the sleepwear in the first full year are projected at $3.4 million based on first-quarter booking, said Zarabi, noting he anticipates the line will generate annual volume of $5 million to $6 million the following year. Distribution, which is initially aimed at 260 department and specialty store doors, including Macy’s and Dillard’s Inc., is expected to total 450 doors that also sell Jezebel bras by mid-2009, he said.
Zarabi said the price range is “competitive” during an economic downturn and will range from $49 to $55.
John Adams, vice president of sales for the Jezebel, Felina and Paramour brands, said the concept of sleepwear was “tested with select styles a year and a half ago in foundations areas at stores. It did very well in top doors. It all crosses over to the Jezebel bra customer.”
However, the sleepwear collection will be merchandised in sleepwear departments beginning Jan. 25.
Silhouettes include baby dolls, chemises and camis, with built-in underwire bras and soft-cup bras, coordinating undies and detachable garters. Anchored primarily in allover stretch mesh and printed mesh, special treatments include eyelash lace, microfiber insets, embroideries and ruffles. There also are offerings of polyester charmeuse and printed microfiber.
From overseeing America’s fastest-growing speciality retailers to codifying cool, WWD talked to the women who are leading the way for the future of beauty. Check out our Instagram Stories to see how these women built today and are creating tomorrow. (📸: @hannah_khymych) #wwdbeauty
For @laperlalingerie's spring 2018 show, the brand chose to host their event at @thevenetianmacao. With Chinese megastars @bingbing_fan and @hubing in attendance, La Perla debuted a rock ‘n’ roll-inspired collection. The show marked the start of Sands Macao Fashion Week, which runs from October 19 to 24 — the city’s first such event. Pictured here are models backstage with glimmering eyes. #wwdfashion (📷: Cheuk-Yin To)
Trending for spring 2018: top stitch design. Gone are the days of stitch just for seams — designers are using the once-minimal detail to create strong decorative elements. (📷: Paola Testa; Styled by @andrew_shang) #wwdfashion
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)