The 48-year-old Jezebel bra brand will LAUNCH its first collection of sleepwear for spring.
The line features nine groups that focus on “fun, flirty and sexy” items that represent the Jezebel customer, said Robert Zarabi, president and chief executive officer of Chatsworth, Calif.-based parent Felina Lingerie.
“The Jezebel customer is in the 18-to-40 age range, with 25 being the average age,” said Zarabi. “It’s a very boudoir and provocative-looking product, but not trashy.”
Wholesale sales for the sleepwear in the first full year are projected at $3.4 million based on first-quarter booking, said Zarabi, noting he anticipates the line will generate annual volume of $5 million to $6 million the following year. Distribution, which is initially aimed at 260 department and specialty store doors, including Macy’s and Dillard’s Inc., is expected to total 450 doors that also sell Jezebel bras by mid-2009, he said.
Zarabi said the price range is “competitive” during an economic downturn and will range from $49 to $55.
John Adams, vice president of sales for the Jezebel, Felina and Paramour brands, said the concept of sleepwear was “tested with select styles a year and a half ago in foundations areas at stores. It did very well in top doors. It all crosses over to the Jezebel bra customer.”
However, the sleepwear collection will be merchandised in sleepwear departments beginning Jan. 25.
Silhouettes include baby dolls, chemises and camis, with built-in underwire bras and soft-cup bras, coordinating undies and detachable garters. Anchored primarily in allover stretch mesh and printed mesh, special treatments include eyelash lace, microfiber insets, embroideries and ruffles. There also are offerings of polyester charmeuse and printed microfiber.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast