By  on March 14, 2011

LOS ANGELES — Known for delivering tough fitness tips on the reality TV competition “The Biggest Loser,” Jillian Michaels is warming up to show her softer, stylish side in a new activewear line with K-Swiss.

Michaels, who began endorsing K-Swiss’ Tubes sneakers last spring, is launching Jillian Michaels Collection by K-Swiss on April 15 as part of an exclusive multiyear deal with the Westlake Village, Calif.-based footwear company. It’s the 37-year-old trainer’s first attempt at designing clothes. As someone who spends most of her day in workout gear seen by millions of people, she is particular about what she wears, much of which is customized for her.

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