By  on May 8, 2017
Joan Smalls in Smart and Sexy Campaign

Once Victoria’s Secret eliminated its swimwear division last year, Ariela Balk saw an opportunity to ramp things up for Smart and Sexy, her cup-sized swimwear brand.

“There aren’t a lot of people doing affordable cup-sized swimwear and I felt there was a void,” said Balk, who introduced the brand 10 years ago. “I felt like it’s time for us to do some advertising around the brand and really push it.”

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