Once Victoria’s Secret eliminated its swimwear division last year, Ariela Balk saw an opportunity to ramp things up for Smart and Sexy, her cup-sized swimwear brand.
“There aren’t a lot of people doing affordable cup-sized swimwear and I felt there was a void,” said Balk, who introduced the brand 10 years ago. “I felt like it’s time for us to do some advertising around the brand and really push it.”
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"