By  on January 29, 2008

Innerwear vendors hope to pick up more specialty stores at the first edition of Lingerie Americas at WWDMAGIC.

Patrice Argain, chief executive officer of Lingerie Americas Inc., said the partnership was a natural evolution for her firm, which staged its first show in Las Vegas on its own in August.

"After our successful August launch, we were confident the show could become much more," said Argain.

Regarding trends, Linda Aubuchon, vice president of sales at Chatsworth, Calif.-based Felina Lingerie, said key ideas include a novelty panty program by Jezebel spotlighting microfiber with lace, printed dot mesh trimmed with contrasting stitching and coordinating camis. Colorful sleepwear will be introduced in the Jezebel line, while the Felina brand is expanding sleepwear with European laces and embroideries and loungewear of Modal.

Natori Co. will show four collections: Josie Natori, Natori, Josie and Cruz. "The Josie Natori collection incorporates signature prints in foundations, sleepwear, daywear and loungewear to make a luxe collection with one cohesive theme," said Michael Herman, senior vice president of sales. "We've added knit separates to dressy and lounge pieces in the Natori label. The Josie line is a lifestyle statement with more contemporary looks, while Cruz is similar to Natori by integrating foundations with other categories."

Krista Tonra, general manager of the U.S. unit of French bra specialist Simone Pérèle, said, "I think we'll do well with strapless bras and convertible styles that can be worn under specific clothing, and smooth nude looks to wear under sheer apparel."

Victoria Roberts, owner of the Zovo boutique in Seattle and vice president of sales and merchandising for the Zovo brand, said major trends for the company are loungewear for Baby Boomers and bold, graphic prints.

Chris Kight, specialty sales executive at Hanro USA, said, "We'll launch some loungewear groups that were well received when previewed in January." Key items include two groups of MicroModal and Lycra spandex in solid gray, eggplant, black and milk chocolate brown. An opaque panty program also will be introduced: Perfectly Nude Cotton Velvet and Perfectly Nude Micro Velvet. Colors are white, black and nude.

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