Canadian women's underwear start-up Knix Wear is off to a running start after the brand made crowd-funding history on Indiegogo by raising $60,000 for 2,111 presold pairs of undies in 44 days.
The target goal for the new brand was $40,000, but one major retail player stepped in and raised the ante: Hudson’s Bay. Beginning in mid-September, Hudson’s Bay will sell Knix Wear in 18 flagship stores across Canada, said Joanna Griffiths, a 29-year-old entrepreneur and founder of the brand. The undies, which are packaged in contemporary-looking cardboard canisters, will be merchandised on point-of-purchase displays designed to sit on counters next to cash registers.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"