Canadian women's underwear start-up Knix Wear is off to a running start after the brand made crowd-funding history on Indiegogo by raising $60,000 for 2,111 presold pairs of undies in 44 days.
The target goal for the new brand was $40,000, but one major retail player stepped in and raised the ante: Hudson’s Bay. Beginning in mid-September, Hudson’s Bay will sell Knix Wear in 18 flagship stores across Canada, said Joanna Griffiths, a 29-year-old entrepreneur and founder of the brand. The undies, which are packaged in contemporary-looking cardboard canisters, will be merchandised on point-of-purchase displays designed to sit on counters next to cash registers.
“I see things on the hanger and I’m, like, ‘I never knew that color worked on me.’ It’s things you necessarily wouldn’t choose to wear, but once you put them on, you see why Janie is who Janie is." — Lily Collins on working with former "Mad Men" costume designer, Janie Bryant on creating looks for her role as Celia Brady's in Amazon series, "The Last Tycoon." 📸@jilliansollazzo #wwdeye
EXCLUSIVE: Sarah Rutson has been tapped to Build New American Fashion Group. The parent of Joie, Equipment and Current/Elliott hired the merchant to rev up its brands and expand its portfolio into designer, beauty and lifestyle categories. Read more on WWD.com, link in bio. #wwdfashion
Michael Kors' $1.3B Jimmy Choo deal has the company squaring off with Coach Inc. as both seek to build American powerhouses. Coach bought Stuart Weitzman in 2015 and Kate Spade just two weeks ago, but Michael Kors' acquisition may be putting pressure on its rival in the new push for scale. #wwdnews (📷: George Chinsee)
Meet actress Lucy Boynton, who plays opposite Naomi Watts in the recently released Netflix series "Gypsy." Boynton stopped by WWD to talk about her upcoming projects and her nomadic lifestyle. Get all the details on WWD.com. #wwdeye (📷: @dandoperalski)