Canadian women's underwear start-up Knix Wear is off to a running start after the brand made crowd-funding history on Indiegogo by raising $60,000 for 2,111 presold pairs of undies in 44 days.
The target goal for the new brand was $40,000, but one major retail player stepped in and raised the ante: Hudson’s Bay. Beginning in mid-September, Hudson’s Bay will sell Knix Wear in 18 flagship stores across Canada, said Joanna Griffiths, a 29-year-old entrepreneur and founder of the brand. The undies, which are packaged in contemporary-looking cardboard canisters, will be merchandised on point-of-purchase displays designed to sit on counters next to cash registers.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)