The Komar company has acquired Biflex Intimates Group, LLC, a manufacturer and supplier of intimate apparel for major department and specialty stores, national chains and mass merchants.
A purchase price was not available but Biflex’s annual wholesale sales are $60 million, according to industry estimates.
The deal is expected to close next week, said Charles Komar, chief executive officer of the family-owned Komar firm, which generates wholesale revenues of $750 million.
Komar said Biflex was acquired from “its senior management and a private equity group, Biflex Investment Partners.”
New York-based Biflex has a history of more than 50 years in the innerwear industry and is a specialist of basic bras, daywear and sleepwear, as well as fashion fare in laces, embroideries and bamboo blends. Formerly known as Biflex International Inc., it was acquired by Kellwood Co. in 2002 for about $100 million and sold in 2006 to Connecticut-based Industrial Renaissance, a private equity group. Biflex later became incorporated and was owned and managed by senior executives as well as private investors. In the past, Biflex, has manufactured intimates bearing the licensed Oscar de la Renta and Izod names.
“We’ve been working on this acquisition for quite some time. Biflex is primarily a private label maker of bras. It’s a tremendous business and it fits wonderfully with Komar Intimates, which includes On Gossamer, Betsey Johnson, Kensie, Ellen Tracy and our private label,” said Komar. “Their big [retail] customers are people we didn’t have big relationships with like Dillard’s, Catherine’s, Penney’s, Wal-Mart and Sears.”
Biflex produces and distributes several proprietary bra brands including the Dream Fit bra for Wal-Mart and the Misbehaving label for department stores.
Regarding consolidation of staff at Biflex, Komar said, “We’ll have a meeting on how many people will work with Komar, how many will be in a transitional period, and how many will not be with Komar.”
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty