Carole Hochman is moving outside of the sleepwear category.Komar, which owns Carole Hochman, has signed a licensing agreement with Dreamwave to design, produce and distribute Carole Hochman swimwear, which will be available to preview in April and ship to retail in December. Since Komar acquired Carole Hochman in 2010, it has grown the assortment and has signed licensing deals for the production of slippers and socks.“As a brand, we look to partner with leaders in the industry to develop stylish offerings that help women embrace the Carole Hochman lifestyle,” said David Komar, principal and chief marketing officer at Komar. “This agreement with Dreamwave is another step in our successful licensing strategy to help expand our consumer appeal to a new category.Dreamwave produces private label swimwear for retailers including Target, Kohl's and J.C. Penney and holds licenses for brands including Disney, Marvel, Warner Bros. and Hawaiian Tropic.“We are excited to work with Komar, a like-minded company rooted in family values with an industry-wide reputation for excellence,” said Sion Betesh, senior vice president of brand development at Dreamwave. “The Carole Hochman brand, which stands for sophisticated comfort, is a wonderful addition to our portfolio.”In 2016, Komar relocated its headquarters to Jersey City, N.J. The company holds the sleep or intimate apparel license for brands including Kate Spade, Oscar de la Renta and Lauren Ralph Lauren, and owns lines such as Cuddl Duds, Le Mystère and On Gossamer.
@juicebeauty, where @gwynethpaltrow holds the title of creative director of makeup, has become one of the foremost labels in the organic beauty category –– with sales on track to hit $100 million this year. What’s behind the rapid growth the brand is experiencing right now? It all started in 2005 when the wellness movement was just getting started. Read more on WWD.com. #wwdbeauty
Stay up to do date with breaking news and trending stories with WWD’s “The Essentialist.” Our newsletter delivers the top news in fashion right to your inbox. Want more info? Link in bio. #wwdfashion (📷: @kukukuba)
"I want to tell a story that inspires people to feel good about themselves, but also I'm making a commentary about the lack of female stories and female directors and saying this should change," said @imheathergraham on her latest project "Half Magic." The comedy feature, which the actress wrote and directed, is based on her own struggles as a woman in show business. Read @andrewnodell's full interview with Graham on WWD.com. #wwdeye (📷: @jgreenery)
@meltcosmetics cofounders @lora_arellano and @danabomar built their brand on a single idea: a true matte lipstick. To set the brand apart, they said they always put their customers first –– including a personalized note in each package. #wwdsummits #wwdbeauty
@moncler unveiled its latest project, #MonclerGenius, yesterday at Milan Fashion Week. The Italian outwear maker gave show-goers a preview of the monthly collections – which were created by eight designers and creative talents including Pierpaolo Piccioli, Simone Rocha, Craig Green and more – that will start rolling out in the summer.