By  on August 31, 2010

PARIS — It may be Felipe Oliveira Baptista’s first day on the job, but Lacoste’s new artistic director has already decided where he plans to take the sportswear label.

“I will associate the main values and DNA of the brand with a more transversal women’s wardrobe, something which appeals to a younger woman and which is feminine and unique,” the Paris-based Portuguese designer said in an interview Tuesday. “I also plan to do extensive research in fabrics and experiment with colors in order to create an effortlessly chic aesthetic.”

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