Lascana, the third-most popular lingerie brand in Germany that was founded in 2006, is targeting the U.S. market in a big way.For its spring campaign — which the company is calling a “self-happiness” inititative — Lascana has tapped Alessandra Ambrosio, in the hopes of appealing to a broader consumer base.The campaign footage will be integrated in all digital channels from performance and e-mail marketing to social media and Ambrosio will be featured in one of Lascana’s summer catalogues that will be distributed in the U.S. She will also star in a TV commercial that will air in the U.S. and Europe.“Alessandra was a perfect match for this campaign,” said Sarah Rissen, head of marketing at Lascana. “She is an independent and very successful woman and shows that you can be successful and sexy at the same time. She can handle her private life being a mother and at the same time have a career. The campaign stands for self-happiness and Alessandra is a great testimonial for that since her motto, #alwaysonvacation, fits perfectly with that.”Currently, Lascana has an e-commerce site that ships to the U.S. and uses targeted catalogue mailings to increase brand awareness. The multibrand concept, which is owned by the Otto Group, sells through its own 25 shops and more than 900 points of distribution spread throughout the U.K., Austria, Switzerland, France, Scandinavia, Czech Republic, Slovakia, Hungary and the USA.
"'Dynasty' is all about gowns, the diamonds and the scandal, so it's a bit like the fashion industry. When we come to Cannes it's all about the red carpet dresses too, so it all fit really well," said designer @philippplein78 on the theme of his high-glamour resort 2019 show at his mansion in Cannes. #wwdfashion #cannes (📷: @zefashioninsider)
"I think Spike is such a brilliant director because he holds up a mirror to society and reflects these issues, yet he doesn't shove it down your throat, he doesn't tell you what to think," says @lauraharrier on her latest film @Blackkklansman. Harrier was at the Cannes Film Festival – for the very first time – with @officialspikelee. #wwdeye #cannes (📷: @zefashioninsider)
“I would think to myself, Are you happy? Yes, I’m wildly happy. I go to this studio every day and, in my inside voices, I’m giggling; I’m singing. Yes, it’s a lot of work, it’s a [huge] volume of material. It wouldn’t be for everybody. But I was very happy,” said soap opera star @therealsusanlucci of checking in throughout the years with her career trajectory. Lucci spoke to WWD about her decades-long career, love for pilates, motherhood and her QVC activewear line. Read Bridget Foley’s full piece on Lucci on WWD.com #wwdfashion (📷: @celestesloman)
@balmain has taken a stand at the #cannes Film Festival, dressing 16 actresses at a press call for the project “Noire N’est Pas Mon Metier,” or “Black Is Not My Profession.” The multimedia project includes a book, photo exhibit and documentary, which aims to expose discrimination in the French and American entertainment industries. “The moment I was asked to participate, I knew it was right for me, and for this brand, to form a part of this moment,” Balmain creative director @olivier_rousteing told WWD. #wwdnews #wwdfashion
"I always feel curious and I feel like there's more to learn. But I think being relevant, feeling relevant, I personally always feel that there's just so much more to know. And maybe that's the key.” — @themarcjacobs #wwdsummits #wwdbeauty (📷: @patrickmacleodphoto )
“The most amazing thing about her is that, regardless of all the things that have happened to her, her spirit is so undaunted by all of it. She is the most cheerful person you will ever meet. She doesn’t see problems, she only sees solutions,” said @ajanaomi_king of activist Ifrah Ahmed, who she plays in a new film “A Girl from Mogadishu.” WWD caught up with King at Cannes — Head to WWD.com to read more about her new role, personal style and how she uses social media for causes like Time’s Up and Black Lives Matter #wwdeye
WWD asked a number designers to share their thoughts on what Meghan Markle’s wedding gown will look like this Saturday. Here, Valentino’s Pierpaolo Piccioli sketches his look. #wwdfashion #royalwedding #meghanmarkle