British department store chain Debenhams wants bras to be a less-weighty affair, literally.
The chain recently launched an ultralight T-shirt bra, which tips the scales at just 1.7 ounces. To achieve the featherlight weight, the retailer eliminated stitching in favor ofbonded seaming, and worked with a thin foam for the cups. The bra retails for 18 pounds, or $29.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)