By  on July 25, 2011

British department store chain Debenhams wants bras to be a less-weighty affair, literally.

The chain recently launched an ultralight T-shirt bra, which tips the scales at just 1.7 ounces. To achieve the featherlight weight, the retailer eliminated stitching in favor ofbonded seaming, and worked with a thin foam for the cups. The bra retails for 18 pounds, or $29.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus